So, 304. I’m pretty sure that you’ve seen the brand on twitter, instagram or some form of social media as they are everywhere (even the daily mail thanks to cheeky old Spencer Matthews). The brand was started back in 2013 with slogan vests alone, which sold well and helped the brand to become quickly known. These have remained part of 304, but the clothing has now branched out to incorporate more styles, designs and a much larger audience.
At the moment, I am purely researching and starting to design for their Autumn/Winter collection. Its a fairly similar process to university in terms of how the research is done so it hasn’t been too daunting. It is nice to be more broad with research and not homing in on just one or two topics though. So far I have designed a few pieces but as its a new style of design for me (in terms of making ‘commercial’ garments), its taken a little more getting used to.